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The Marketing Team at Soft2Bet is responsible for developing and executing strategic marketing campaigns to drive customer acquisition and retention for the company's casino and sportsbook platforms. This includes overseeing affiliate marketing, coordinating market-specific strategies, managing customer relationship management (CRM) initiatives, and optimizing pay-per-click (PPC) advertising efforts. Each member specializes in various aspects of marketing to ensure targeted and effective communication and engagement with existing and potential customers.