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Milad Mirshahi is an experienced professional in marketing automation and lifecycle operations, currently serving as a Lifecycle Operations Manager at SoFi since October 2020, where Milad mentors a team and manages projects across SIPS business units. Prior roles include Lifecycle Marketing Specialist at SoFi, Marketing Automation Specialist at Snap Finance, and Marketing Automation Lead at MRM // McCann, focusing on campaign execution, data management, and client education. Milad’s expertise encompasses complex email campaigns, performance reporting, and process optimization, with a proven track record in quality assurance resulting in high accuracy rates. Milad holds a Bachelor's degree in Computer Hardware Engineering from Bahar University of Mashhad and a Bachelor's degree in Computer Science from Weber State University.