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Jaideep Doshi is an experienced marketing professional currently serving as a Global Account Director at TikTok since June 2022. Previously, Jaideep held various roles at Unilever from July 2014 to June 2022, including Global Digital & eCommerce Lead for Sunsilk, where significant advancements in digital marketing, eCommerce, and social impact initiatives were achieved. Jaideep's career began with a management trainee program at Unilever, covering diverse categories and markets across Asia. Jaideep's academic background includes a Bachelor of Science in Economics with a second major in Marketing from Singapore Management University, complemented by earlier studies in Commerce.