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Aliza Taylor currently serves as the Global Associate Vice President of E-Commerce at Smith Optics, having joined the company in 2023 and also holding a position on the Global Executive Leadership Team. Aliza is responsible for the P&L across multiple brands' direct-to-consumer channels and oversees various functions including Performance Marketing, Organic Social, and Product Management, while leading a team of 18 employees. Aliza's prior experience includes roles such as Global Director of E-Commerce at Smith Optics, Head of E-Commerce for North America at Salomon, and Digital Experience Manager at Everlane, among others. Aliza's educational background includes a Master of Business Administration from UCLA and a BA in English Language and Literature from Rutgers University.