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TJ Barry is the current Director of Partnership Sales for the New York Yankees. Prior to their current position, they served as the Vice President of Partnerships for Paramount Projects from November 2017 to February 2019. In this role, they worked closely with top tier brands to bring unique sponsorship opportunities to cutting edge properties.

Before their time at Paramount Projects, TJ served as the Manager of Sports Sales for the New York Mets Radio Network from October 2013 to October 2017. TJ was recruited to this position in order to bolster sales performance for an underperforming property. During their time with the Mets, TJ worked with direct sales staff to identify, develop, and capitalize on new blue-chip business development opportunities. TJ's efforts led to doubled revenue in just two years.

Some of TJ’s notable accomplishments include increasing billing for Spanish language broadcast by 50% through pursuing major brands and co-developing innovative advertising campaigns and marketing promotions targeted toward the diverse TJ'spanic market. TJ has also been successful in elevating sales team proficiency and performance through coaching and mentoring sales staff.

Throughout their career, TJ has demonstrated a keen ability to identify new business opportunities and successfully execute strategies for growth. TJ's experience in both sales and management make him an asset to any organization.

TJ Barry has a Bachelor of Arts in TJ'story from Princeton University and a Graduate Certificate in Sports Business & Management from New York University's School of Continuing & Professional Studies. TJ is also certified by the IAB in IAB Digital Media Sales Certification.

Some of their coworkers include Daniel Gallivan - VP, Partnership Sales, Josh Goldblatt - Director, Partnership Sales, and Alexa Klein - Executive Director, Partnership Activation. Their manager is Michael J. Tusiani, SVP, Partnerships.