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Sarah Ritchie started their career as a National Online Editor at MediaWorks NZ, where they worked from 2012 to 2015. Sarah then moved to AccorHotels and worked as an SEO & Social Media Executive E-Commerce from 2016 to 2017. After that, they joined I Want Orange as a Marketing Associate and later became a Digital & Marketing Specialist, working from 2017 to 2019. From 2019 to 2023, Sarah worked at TheMarket.com, first as a Digital Content Manager and later as a Digital Marketing Manager. Sarah is currently the Head of Marketing & Brand at Smith & Caughey's, starting in 2023.

Sarah Ritchie earned a Postgraduate Diploma in Graphic Design from Auckland University of Technology in 2012. Prior to that, they completed a Bachelor of Design in Graphic Design at the same university from 2009 to 2011. Additionally, Sarah obtained a certification in eCommerce Profitability MasterCourse (Distinction) from Nicola Clement, though the year of completion is not provided.