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Eric Cluff is a seasoned digital marketing professional currently serving as Digital Marketing Manager at JCPenney since February 2019, overseeing various roles including Affiliate Marketing Manager and Paid Media Co-op Manager, as well as managing display retargeting strategies. Prior to JCPenney, Eric worked as Digital Marketing Manager for Classic Buick/GMC, where responsibilities included campaign creation and optimization across multiple platforms, audience targeting, and web analytics analysis. Eric began a career in the automotive inspection field as an Inspector/Tech at Kwik Kar, ultimately being promoted to lead Inspector. Educationally, Eric holds a degree in Digital Retail with Cum Laude honors from the University of North Texas and has prior education from North Central Texas College.