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Paula Novacki has a diverse work experience spanning various roles and industries. From 2013 to 2014, they worked as a Corporate Communications Intern at VERISIGN. In 2014, they served as the President of The Carolina Agency, a student-run PR/Ad agency. In the same year, they also worked as a Digital Media Coordinator at the University of South Carolina School of Law. From 2014 to 2016, Paula worked at ICF Next as a Junior Performance Marketing Analyst and later as a Performance Marketing Analyst. Paula then joined Weber Shandwick in 2016 as a Senior Associate, Digital Paid Media, and subsequently held roles as Manager, Digital Paid Media, and Senior Manager, Digital Paid Media. In 2020, they joined Mediahub Worldwide as the VP, Director, Digital Platforms. Finally, in 2019, Paula founded their own company, PN Media, which was later acquired by SmartMedia Technologies in July 2023. Currently, they hold the position of VP, Growth & Client Partnerships at SmartMedia Technologies.

Paula Novacki's education history includes a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of South Carolina. Paula also attended Langley High School, but the degree and field of study are not specified. In terms of certifications, Paula obtained a Social Marketing Certification from Hootsuite in December 2016. Additionally, they obtained certifications in DoubleClick Bid Manager and DoubleClick Campaign Manager from DoubleClick in July 2016. Paula also holds certifications in Google AdWords and Google Analytics, which they obtained from Google in December 2016 and September 2015, respectively.