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Jason Roe is a skilled web analytics and digital marketing professional with extensive experience in optimizing website traffic and marketing activities. Currently serving as the Web Analytics Manager at SmartBear since June 2022, Roe previously held various roles at Kasasa from August 2013 to July 2022, including Experience & Optimization Manager, Digital Marketing Manager, Associate Marketing Manager, and Analyst in Digital Analytics and SEM. Highlights of Roe's accomplishments include implementing Google Analytics 4, enhancing digital advertising click-through rates, developing reporting dashboards, and launching successful marketing programs for community banks and credit unions. Early career experience includes roles as an AV Technician at Visual Aids Electronics and Media Director at Coker United Methodist Church. Jason Roe holds a Master of Science in Technology Commercialization from Texas McCombs School of Business and a Bachelor of Arts in Communication from Trinity University.