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Casey Patterson is an experienced analytics professional with over two decades in web analytics and business intelligence. Since October 2011, Casey has served as the Analytics Manager for Global Web Marketing at Trend Micro, where responsibilities include leading the collection, measurement, reporting, and analysis of web behavioral data across global business units and establishing a comprehensive reporting process. Prior to Trend Micro, Casey worked at JCPenney as a Web Analytics Senior Project Manager from August 2003 to October 2011, where tasks involved the implementation of Coremetrics and management of the vendor relationship. Earlier experience includes a role as a Business Intelligence Developer at Travelocity.com from August 2000 to November 2003, focusing on maintaining data structures within Teradata Datawarehouse. Casey holds a Bachelor of Business Administration in Information and Operations Management from Texas A&M University.