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Avshalom Ehrlich has a diverse work experience spanning various roles and companies. Avshalom founded SMARTSHOOTER in 2010 and served as the Founder & CTO. Prior to that, they worked as a Product Manager/UX Expert Freelance for companies such as Better Place, Afimilk, and Novia from 2009 to 2010. Avshalom also worked as a Product & Delivery Manager at Press-sense from 2007 to 2008. From 1999 to 2007, Avshalom worked as a Human Factors Engineer at Rafael. Avshalom began their career as a Programmer/Designer at Trainvision in 1999.

Avshalom Ehrlich obtained their Bachelor of Science degree in Computer Sciences and Psychology from the University of Haifa between 1997 and 2000. Subsequently, they pursued their Master of Arts degree in Cognitive Psychology and Human Factors from the same university, completing it between 2000 and 2004.