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Patricia Bouwheer is a skilled digital marketing professional with extensive experience across various roles and companies. Currently serving as Digital Marketing Manager at SkyTeam since May 2022, Patricia coordinates the online strategy for the organization's main channels and developed the Carry-on Calculator for customer convenience. Prior experience includes positions as Digital Marketing Specialist at MSD Netherlands, where Patricia focused on digital strategy and campaign analytics, and as Digital Marketing Strategist and Team Lead at Tribal Agency, where responsibilities included agency setup in Singapore and Jakarta, team training, and client servicing. Additional roles encompass consulting on SEM and SEO at BlooSEM and engaging in strategic advertising at alternative agencies. Patricia holds a Bachelor of Commerce from Avans University of Applied Sciences and studied Minor Economics and Marketing at Universidad de Córdoba.