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Patrick B¨¦har was appointed Chief Business Officer, UK & Ireland in March 2019. Patrick is responsible for expanding Sky¡¯s relationships with its content and distribution partners, and driving Sky Media¡¯s revenues. Patrick also looks after Sky¡¯s strategy for the UK & Ireland. Patrick brings extensive industry experience after a 20 year-long career in consulting, most recently leading McKinsey¡¯s European Consumer Tech and Media Practice.