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Xaris Tektonidis is a highly experienced professional in CRM and digital marketing, currently serving as the Partners CRM Manager at Skroutz since April 2022, where responsibilities include managing SMB growth and partner functions, driving business opportunities, and leading a new CRM team. Prior roles include SMB Partners Success Lead at Skroutz, Digital & Contact Strategy Lead at WIND Hellas, and CRM Specialist at Vodafone, with a strong track record in digital transformation and campaign management. Xaris holds a Master of Business Administration in Total Quality Management and a Bachelor in Finance and Statistics from the University of Piraeus. Achievements include boosting digital sales significantly and increasing digital base penetration by 10 percentage points.