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Martijn Meijer is a Senior Analyst at SKIM since July 2022, previously holding the position of Analyst within various industry teams. Martijn's experience includes a Graduate Internship in Data Science at SKIM and a Consumer and Market Insights GMGA Internship at FrieslandCampina, focusing on market research in growth markets. Martijn participated in the E-lab Challenge at Tangent, developing solutions for the opioid crisis, and served as a Consultant for International Business Research Groningen, delivering customized research. Further experience includes a Digital Marketing Consultant role at Thomas Swan & Co. Ltd., managing a global marketing strategy, and previous positions in hospitality and sales. Martijn holds a Master’s degree in Marketing Analytics and Data Science from the University of Groningen and has completed an International Exchange Semester at Lund University.