Chris Costello has extensive experience in marketing research and analytics. Chris has held various roles at different companies throughout their career. Chris started their career as a Marketing Consultant at John Morton Company from 1992 to 1997. Chris then worked as an Associate Manager of Marketing Research at SPSS from 1997 to 2000, where they planned and executed research projects to support key products.
From 2000 to 2002, Costello worked as a Marketing Analyst at RollingStone.com, where they managed various sources of analysis and overhauled web analytics systems. Chris then worked as a Senior Manager of Digital Research at Performics from 2004 to 2009, leading a team and driving efforts to increase the company's visibility as thought leaders in digital marketing.
Costello also worked as a Marketing Research Consultant as a freelancer from 1999 to 2010, providing support for marketing and research projects for regional and national clients. From 2010 to 2013, they served as the Director of Analytics & Insights at Havas Media, where they improved reporting and analytical efficiency across the agency.
Currently, Costello works as the Senior Director of Marketing Research at Skai since 2014. In this role, they lead the planning and execution of a research agenda, develops data-driven content, and acts as a first-person voice for this content across various channels.
Overall, Chris Costello has a solid background in marketing research and analytics, with experience in various industries and roles.
Chris Costello attended the University of Chicago from 1988 to 1992, receiving a Bachelor of Arts degree in Psychology.
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