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Vijay Koduri has a long and varied work history, beginning in 1994 with Accenture (formerly Andersen Consulting) as an Analyst. In 1995, they co-founded and operated a web-hosting business, Vikora Communication Systems, as President. In 1997, they worked as a Sales Engineer for VeriFone Internet Commerce. In 1998, they joined Diamond Management & Technology Consultants as a Senior Manager. In 2003, they co-founded Global Nurses Network, a healthcare firm that recruited foreign nurses, handled their immigration, and staffed them at hospitals across America. In 2005, they joined Market Strategy Group as a Partner, a boutique strategy consulting firm in Chicago. In 2007, they joined Google as Head of Marketing for Enterprise Search and later, Head of Marketing for Google Wallet & Offers. In 2014, they joined Adyen as SVP of Marketing, where they headed up marketing for Adyen in North America and built brand awareness for the relatively unknown Amsterdam-based startup. In 2018, they co-founded Sizzle.

Vijay Koduri obtained a Bachelor of Science in Electrical Engineering from the University of Illinois Urbana-Champaign. Vijay then went on to pursue an MBA in Marketing and Entrepreneurship from the University of Michigan - Stephen M. Ross School of Business.