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Aron van der Hijden is an experienced professional specializing in digital solutions, web analytics, and conversion optimization. As a co-founder and solution architect at SiteLucent since July 2017, Aron has been instrumental in developing software for monitoring point-of-sales across online retail networks. With a strong background as CEO of We-commerce, Aron's expertise encompasses the use of Adobe Marketing Cloud and Adobe Experience Cloud, having held key roles at Signify and Philips, where responsibilities included managing product ownership and analytics strategies. Previous positions at DSM and Atos Origin highlight Aron's foundational experience in Lotus Domino development and web application solutions. Educational qualifications include an MSc in Management of Technology from Eindhoven University of Technology and a BSc in Computer Science from Fontys University of Applied Sciences.