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Daniel Wratten Sanchez is an experienced hospitality professional currently serving as Area Manager at Siren Craft Brew since January 2022, focusing on the growth and profitability of the hospitality division, including overseeing existing venues and planning a new site in Reading. Prior to this role, Daniel held several general management positions at Heartwood Inns from September 2010 to January 2022, including managing high-volume sites like The Kings Head in Teddington and The March Hare in Guildford. Daniel's background includes extensive experience in labor management, recruitment, menu development, and successful sales growth, highlighted by a 25% year-over-year increase in sales for one venue and the introduction of a new street food concept that generated an additional £70,000 in revenue. Educational qualifications include a foundation degree in Professional Culinary Arts from Bournemouth University.