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Niklas Nyström has extensive experience in sales and customer success roles. Niklas is currently the VP of Customer Success at Singa, where they oversee onboarding, sales function handoff, training, product updates, and customer expectations. Niklas also sets KPIs and key metrics to increase customer lifetime value. Prior to this, they served as the Head of Sales at Singa, leading B2B sales teams in Finland, Nordics, and the UK. In this role, they were responsible for hiring, managing, and developing a team of sales professionals, implementing new sales processes and technologies, and building relationships with key customers. Before Singa, Niklas worked as a Sales Manager at Singa, where they led the B2B Sales & Business Development team in Finland and focused on key account management. Niklas also worked as an Account Manager at Joiqu, helping companies with workspace and project communication software. In addition, they gained experience in B2B sales and project management as a Project Manager at Content House Oy. Earlier in their career, Niklas worked as a Sales Location Supervisor and Sales Representative & Sales Trainer for Promotion Point, representing their client Helsingin Sanomat. Niklas also worked as a Sales professional for different brands. Niklas has a strong background in sales and a proven track record of driving business growth and customer success.

Niklas Nyström studied Hospitality Management at Haaga-Helia University of Applied Sciences. Niklas then pursued a Bachelor of Business Administration (BBA) with a focus on Marketing & PR at Estonian Business School.