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Emmi Hanhela is a seasoned project manager with extensive experience in strategy and ESG at Sinebrychoff since May 2017, where responsibilities include strategy and ESG process development and management of key strategic projects. Previous roles at Sinebrychoff involve serving as Innovation Manager, overseeing NPD process management, innovation project management, and cross-functional collaboration, as well as Brand Manager, responsible for brand management, product development, and P&L responsibilities for notable brands like Schweppes and Dr Pepper. Earlier experience includes coordinating inbound and SEO marketing at Ainoa Resolution and serving as a salesperson in high-end luxury watches and retail environments. Emmi holds a Master's degree in Economics and Business Administration from Oulu Business School and completed exchange studies at EM Strasbourg Business School.