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Richard Seaward has extensive work experience in various roles and companies. Richard started their career in 1993 as a Marketing Executive at Admiral Group plc and worked there until 1999. From 1999 to 2001, they worked as a Campaign Manager at Legal & General Direct. In 2001, they joined HBOS as the Head of Existing Customer Marketing and stayed there until 2006. Since 2009, Richard has been with Sinclair Group, where they initially served as the Head of Marketing & Dealer Principal for VW Cardiff. In 2016, they took on the role of Head of Franchise - Volkswagen, and most recently, in February 2021, they became the Head Of Strategic Development at Sinclair Group.

Richard Seaward attended the University of Leeds from 1989 to 1992, where they pursued a degree in English with a focus on Language and Literature.