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Suhani Sahoonja Mahajan is a seasoned marketing professional with extensive experience in performance marketing and demand generation. Currently serving as the Director of Performance Marketing at Sinch since January 2024, Suhani has also worked with various BC area tech startups since August 2022 to optimize marketing strategies. Previous roles include Senior Demand Generation Manager at SimpleTexting and Senior Marketing Manager at ActiveState, where notable achievements include driving user acquisition while significantly reducing costs. Suhani began the career as a marketing professional at Kapsons Group and has held various positions at Hallmark Cards and Archies, Lintas Media Group, and IBD-A Percept Hakuhodo Company. Educational qualifications include a Digital Content and Experience Design Associate Certificate from UBC Sauder School of Business and an MBA in Marketing from Symbiosis School of Media and Communication.