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Alexandra Letson is an accomplished marketing professional with extensive experience in e-commerce and digital marketing within the fashion industry. Currently serving as the Director of Ecommerce & Digital Marketing for SIMONE PERELE, Alexandra leads digital marketing efforts for the US market, adapting global campaigns and managing all aspects of website performance, email and SMS marketing, social media strategy, and influencer content creation. Previously, Alexandra held roles as a Freelance Marketing Consultant, Marketing Director at Bernardo Fashions where Alexandra launched an e-commerce site, and Design Studio Coordinator at Tory Burch, among others. Alexandra holds a Bachelor of Business Administration in Fashion Marketing from LIM College.