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Taylor Genrich is a seasoned digital project manager with extensive experience in e-commerce and merchandising. Currently serving as a Senior Digital Project Manager at BIRKENSTOCK since August 2021, Taylor previously held various roles at Wayfair from October 2014 to August 2021, including Ecommerce Project Manager and Site Merchandising Manager. In these positions, Taylor developed strategies for cross-sell activities, analyzed KPIs for project success, and improved customer experiences through data-driven decisions. Taylor's earlier career includes roles at the University Daily Kansan, where responsibilities ranged from Production Manager to Digital Media Strategist, along with a marketing internship at the Irish Arts Review. Taylor holds a Bachelor of Science in Journalism with a focus on Strategic Communication from The University of Kansas.