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Niels Thorup is an experienced executive with a strong background in operational leadership and management across various sectors. Currently serving as CEO at Sima Innovation since February 2020, Niels previously held roles including Director at Back Up Vikar A/S, COO at Falck Healthcare A/S, and COO at Falck with senior leadership responsibilities in Scandinavia and the UK. Niels has also contributed as a board member for several subsidiaries within Falck A/S, and acted as CEO for Medical Services Ltd. With a comprehensive academic background, including training in crisis communication and LEAN methodologies, Niels has consistently demonstrated expertise in driving performance improvement, strategic planning, and operational excellence throughout a career spanning over two decades.