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John A. Furton has a diverse work experience spanning several industries and roles. John A. currently serves as the COO at Sifter SP, LLC, where they utilize nutrition and data science to create personalized product assortments. Prior to this, they were a Partner at Thick Networks and a Member at SLC Angels. John also worked as an Advisor at NextOrbit, where they focused on machine learning and demand planning. John A. served as the COO & CIO at ItemMaster, which was later acquired by Gladson (now Syndigo). John played a key role in the buyout, repositioning, and financing of the company. Earlier in their career, they were the Vice President of Merchandising & President of the eCommerce/Telecommunications Division at Highland Ventures, LTD. John A. was responsible for multiple store and digital brands within the company. John's experience also includes being the President & CEO of Sourcelight Technologies, a web services company specializing in recommendation engines and personalized predictive modeling. John A. was a Co-founder of Peapod.com, the first online grocer in the US, and held various executive roles throughout the company's lifecycle. John started their career as a Business Analyst at Kraft Foods Group.

John A. Furton attended Michigan Technological University from 1982 to 1987, where they pursued a Bachelor of Science degree in Computer Science / Software Engineering.