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Roger Jackson is a seasoned professional with over twenty years of experience in the fields of category management, shopper marketing, strategy, and innovation. Roger currently holds the title of CEO at Shopper Intelligence and is also the Founder of sensecheck.com. Throughout their career, Roger has held various leadership positions in companies such as Advantage Group Australia, Real World Marketing, and Kraft Foods. With a strong educational background in Chemistry and an MBA in Innovation, Roger is well-equipped to lead global initiatives in shopper insights and marketing solutions.