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Umair Tayyab has worked in the digital marketing and sales industry since 2010. From 2010 to 2013, they worked as a Business Development Officer at Advance Tech, where they were responsible for company introduction to new clients, product and services marketing, and project management. From 2013 to 2016, they worked as an Assistant Manager Sales at Enterprise Solutions Pakistan, where their job description involved client identification, pre-sales, tender bidding, and complete sales. Finally, from 2016 to present, Umair has been working at Shopistan as a Digital Marketing Manager / Team Lead. In this role, they are responsible for brands' digital growth by utilizing 360 Degree approach for digital marketing and data analytics, inventory analysis, audience insights, and sales forecasting. Umair is also responsible for team training and enabling them for digital/e-commerce marketing's best practices.

Umair Tayyab completed their education at COMSATS University Islamabad, starting in 2005 with a Bachelors of Business Administration (BBA) in Business and Marketing. Umair then pursued a Master of Business Administration (MBA) from 2009-2010 in Business, Management, and Marketing.