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Laura Cullen is an accomplished professional in digital commerce and business transformation, currently serving as the Global Digital Commerce Director at Digital Commerce Global. Previously, Laura held the position of Global Commerce Director at VML and worked as a Senior Consultant specializing in Digital Commerce and Business Transformation on a freelance basis. Laura's experience includes significant roles at Barilla Group as the Global eCommerce Center of Excellence & Digital Shelf Content Lead and at Unilever, where responsibilities encompassed leading Commerce Consumer Data Insights for eCom R&D Global and serving as the Assistant NPD Lead for Love Home and Planet and Naturals within the Global Laundry and Home Care division. Laura began their career as an R&D Innovation Scientist in Global Home Care.