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Asma Akbar is a seasoned professional with extensive experience in business execution, event management, and corporate communications. Currently serving as Manager of Business Execution to the President at Shiseido since September 2020, Asma excels in orchestrating large-scale in-person and virtual events, demonstrating strong budget management and negotiation skills. Previous roles include Business Development & Corporate Communications Specialist at Enercare Inc., where innovative employee engagement initiatives led to significant cost reductions and enhanced team activities, and Executive Administrative Advisor at IBM, responsible for strategic initiatives and inter-departmental communication. Asma's career also includes roles at Upwork, Dreamdays.ae, TheMov, and GfK Etilize Inc., showcasing a diverse skill set in project coordination, marketing, and executive assistance. Educational qualifications include a Bachelor's degree in Communications from Karachi University and a Diploma in HRMS from the Pakistan Institute of Management.