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Masha Fridman serves as a Marketing Manager for Mérieux NutriSciences, overseeing the marketing efforts for Sher Counseling and Training and Miloda since July 2022. Additionally, Masha has held the position of Business Development & Marketing Manager at Sher Consulting & Training since December 2016. Previous experiences include serving as a Personal Assistant at Gilad Government Relations & Lobbying from January 2015 to December 2016, working in R&D Incentives at EY, and holding the role of Vice Chairperson at the Technion Student Association. Masha's early career includes serving as an Officer in the Israel Defense Forces from July 2006 to April 2009. Masha holds an Executive MBA in Business from Ben-Gurion University of the Negev, completed in March 2020, and a degree in Biotechnology & Food Engineering from the Technion - Israel Institute of Technology, obtained in 2014.