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Simona Georgieva is a Senior ecommerce & UX expert, currently working at Shelly Group. With experience in various roles such as Founder at justkidding.bg, UX Designer/PO at Westum, and UI/UX Designer/Administrative manager at Isobar, Simona has a strong background in digital design and marketing. Simona also has experience in PR & Marketing and Ecommerce at Building Development Holding and Toner Direct BG. Simona holds a Master's degree in Graphic Design from New Bulgarian University and a Bachelor's degree in Marketing from the University of National and World Economy.