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Alba Figuero Boza currently serves as the Regional Marketing Manager (B2C) at Selina since May 2019, where responsibility includes overseeing revenue from the targeted market audience through various digital channels and partnerships. Previous roles at Selina include Country Marketing Manager, providing regional support across Ecuador, Peru, and Bolivia, and leading hotel staff to meet country KPIs. Prior to Selina, Alba held the position of Gerente de Mercadeo at TAME, where notable achievements included website and e-commerce implementation. Experience at Quito Tenis y Golf Club involved commercial management and digital transformation, while earlier roles spanned creative design, marketing communication, and project management across various organizations. Alba holds a Master's degree in Dirección de Comunicación from EAE Business School and a Bachelor's degree in Diseño y comunicación visual from Universidad de Las Américas.