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Hayley joins Seer as a Senior Associate, Paid Media. She has an extensive background working in Higher Education; managing Paid Search campaigns on behalf of partner client universities. Within Higher Ed. she has worked with various campaign types, including Display, Video, and Discovery. Still, her passion and specialty lie in driving Search efficiency for highly competitive, high CPC degree programs.

Hayley graduated from the University of South Florida with a major in International Business focused on Marketing. While studying for her bachelor’s, she spent a semester abroad at the Universitat Autònoma de Barcelona in Barcelona, Spain taking courses in International Economics and Spanish for Business. She is ready to apply her Paid Search and language passions to managing multi-lingual and international Search campaigns.

Outside of work, Hayley enjoys drawing and painting. While she works with several different mediums, her favorites are watercolor and gouache.