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Diaa ElDin Hassan is a Regional Business Manager with experience in leading commercial activities for various markets in the Middle East, North Africa, and Pakistan. With a background in sales and marketing in the medical diagnostics industry, Diaa has managed distribution, launched new products, and implemented marketing strategies for business growth. Diaa also has experience in business development, key account management, and technical support. Diaa holds a Master's degree in Biotechnology and has completed a Certificate of Emerging Infectious Disease Research in Public Health.