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Bianca Anderson is an accomplished professional with extensive experience in social media and communications. Currently serving as the lead for the organic social media program at Natera since July 2021, Bianca focuses on enhancing brand reputation and community engagement. Previously, as an adjunct professor at the University of Colorado, Bianca taught social media strategies and communications planning. Bianca's background includes significant roles at DaVita, where contributions spanned from being the Senior Manager of Social Media to a coordinator position, showcasing expertise in integrated marketing communications and cross-functional collaboration. Additional experience includes social media marketing at MGH, INC., public relations at WVU School of Pharmacy, and event promotions at College Radio at WVU. Bianca holds a Bachelor of Science degree in Journalism, specializing in Public Relations and Communication Studies from West Virginia University.