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Julie Arkes is a Design Strategist and Market Researcher at SECRID, where Julie focuses on the development and positioning of current and future products with a specific emphasis on innovation in social and environmentally friendly areas. Prior to this role, Julie worked as a Strategist Support at Fronteer and a Product Designer at BlueCity. Julie has a background in Industrial Design Engineering and holds a Master's degree in Integrated Product Design. Julie is currently pursuing a Masterclass on The future of strategy at the University of Amsterdam.