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Igor Melnik is a seasoned digital marketing professional with extensive experience in media and special projects management. Currently serving as a Senior Digital Manager at YOTA and MegaFon since 2022, Igor has successfully implemented a Brandformance approach to media placements, leading to notable achievements, including award-winning campaigns such as the AR game "Follow the Fastest to the New Year" and a Pre-5G media campaign. Previous roles include Performance Director at Reprise Digital, Head of Performance at Webinar, and Head of Performance/SEM at ADV, where Igor managed high-profile client accounts across various industries. Igor's career began in affiliate marketing and progressed through roles focused on game production and content management. Igor holds a Master's degree in Mass Communications from Novosibirsk State University.