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Melissa O'Brien is a seasoned professional in retail management and creative direction, currently serving as Business Manager at Save the Children UK since June 2021, leading significant initiatives in charity retail and sustainable consumerism. Prior experience includes roles as Founder and Creative Director of Sweet Marie Jewellery and Head of Retail for Bucherer UK, where responsibilities encompassed sales and operations across multiple stores. O'Brien has a robust background in managing retail operations for prestigious brands, including The Watch Gallery and Annoushka Ltd, demonstrating expertise in driving growth, overseeing diverse teams, and enhancing customer experiences. Educational credentials include a Bachelor of Design in Fashion and Textiles from the National College of Art & Design.