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Tatiana Soter is a seasoned professional with extensive experience in leadership and operations within the advertising and consulting sectors. Currently serving as COO and partner at Mastersoul since February 2022, Tatiana specializes in developing humanized leadership focused on high performance and well-being. Tatiana also operates as a consultant for Serendipity, utilizing expertise in operations and team mapping for startups and companies. Previously, Tatiana held COO positions at Dentsu Aegis Network and NBS, where significant contributions included migrating to a more integrated operational model and enhancing team engagement. Early career roles involve leadership positions at Quê Comunicação, including international account management for Petrobras, and significant academic contributions as a professor at ESPM. Tatiana's educational background includes advanced degrees in Business Administration from institutions such as IE Business School and COPPEAD UFRJ, complemented by additional training in corporate governance.