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Tyler Frasca is an experienced graphic designer currently working at Santa Cruz Bicycles since October 2015, serving in roles from Junior Graphic Designer to Graphic Designer. Prior experience includes working as a woodworker at Gabriel Forsythe Furniture and as a photographer in freelance photography. Tyler's background also features a role as a Sports Marketing Specialist at Specialized Bicycle Components, where responsibilities included managing athlete schedules, fulfilling product needs, and executing sponsorship contracts. Earlier experience includes serving as General Manager at Scotts Valley CycleSport, overseeing sales, service, and workflow management. Tyler holds a Bachelor's Degree in Graphic Design from San Jose State University and multiple degrees from Cabrillo College.