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Karina Lavoie is an experienced marketing and communications professional currently serving as the Responsable d'équipe Marketing et Communications and Spécialiste marketing | Gestion numérique at Sanivac since June 2022. Over the years, Karina has held significant roles, including Barbière | Assistante gérante and Spécialiste des médias numériques et du marketing at Au barbier uppercuts since July 2015, where responsibilities included social media management and web presence development. Prior experience includes serving as Responsable des communications et du marketing at Métier Plus from February 2021 to June 2022, where Karina managed comprehensive marketing strategies and campaigns, optimizing budgets and handling corporate culture initiatives. Additional experience includes a position as Coordonnatrice, Communication-Marketing & eCommerce at Emard Couvre-Planchers Inc. from August 2020 to January 2021, focusing on digital marketing strategies. Karina holds a Baccalauréat in Communication from Université de Montréal and a professional certificate in management sciences with a marketing specialization from École des sciences de la gestion (ESG UQAM).