Maria Clara Villegas is a seasoned marketing and business operations professional with extensive experience in the advertising sector, currently serving as BBDO Latam Coordinator at Sancho BBDO since January 2019. In this role, Maria Clara focuses on promoting collaboration among regional agencies and enhancing the collective impact of initiatives and projects. Previously, as Head of Business, Maria Clara successfully advised notable clients like ETB, Barilla, and IKEA on effective marketing and communication strategies. Additional experience includes managing business operations for major brands and leading digital marketing efforts at Chef Company. Maria Clara began their career as a foreign trade intern at C.I HERMECO S.A., following an educational background in International Negotiation from Universidad EAFIT.
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