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Juan Camilo Laverde Herrera has a diverse work experience, starting with their role as Chief Strategy Officer (CSO) at Sancho BBDO since January 2022, where they lead the creative and strategic team for Grupo Éxito and Ecopetrol. Before that, they held the position of Head of Planning & Creative Content at Sancho BBDO from November 2019 to January 2022, where they led the strategic planning team for various brands. Prior to this, Juan worked as the Head of Planning at Sancho BBDO from January 2019 onwards, focusing on strategic planning, brand communication, and digital transformation for different clients. Juan Camilo also served as a Planner SR at Sancho BBDO from August 2016 to January 2019, where they managed the strategic and digital transformation for notable brands such as Almacenes Éxito, Gaseosas Postobón, Movistar, and Visa.

Before joining Sancho BBDO, Juan worked at Young & Rubicam Group as a Planning Director from March 2016 to August 2016, where they handled strategic planning and digital integration for brands like Colombina, Suzuki, and Great Wall. Juan Camilo also worked as a Strategic Planner & Brand Analyst at Young & Rubicam Group from February 2011 to August 2016, focusing on communication and brand planning for various clients.

Additionally, Juan has some prior work experience at Urbina do Brasil as an Inhouse employee from August 2010 to January 2011, as well as at OMD Colombia as part of the Internet Task Force team responsible for the Juan Manuel Presidente campaign in June 2010.

Juan Camilo Laverde Herrera has a diverse education history. In 2005, they began their studies at the Universidad Jorge Tadeo Lozano, where they obtained a degree in Advertising in 2009. In 2011, they pursued a Diploma in Branding at the same university. Later, in 2014-2015, they attended CESA and obtained a degree as a Specialist in Strategic Marketing. In 2019, they briefly enrolled in the Leadership Academy at CESA. Furthermore, Juan Camilo Laverde Herrera has additional certifications as a Facebook Certified Creative Strategy Professional, obtained in August 2020.