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Yoshiteru Tanaka possesses extensive experience in brand management, currently serving as Brand Manager at San Miguel Corporation since May 2011. Previous roles at the company include Assistant Brand Manager and Brand Associate, where contributions included managing San Mig Light and playing a key role in promoting Red Horse Beer. Yoshiteru has spearheaded numerous brand equity-building initiatives and marketing campaigns, enhancing product visibility and market position. Prior experience as a Consumer Marketing Assistant at Universal Robina Corporation focused on on-ground activation for Payless Instant Mami, particularly in the North Luzon area. Yoshiteru holds a Bachelor's Degree in Marketing Management from Mapúa University.