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Tom Harries is a seasoned professional in digital analytics and consumer insights, currently serving as the Global Head of Digital Analytics & Insights at Diageo. Previously, Tom held significant roles including Head of Consumer - Global Decision Science, Analytics and Insights and Global Marketing Transformation Manager at Diageo. The career also includes positions at Adelphic as a Senior Programmatic Account Strategist for the EMEA region, Yahoo as Manager for EMEA - Programmatic Client Development, and BrightRoll as Campaign Manager and Associate Campaign Manager. Earlier experience involved working as a Campaign Manager & Operations Assistant at Digital Spring Ltd. Tom Harries holds a Bachelor of Arts in Marketing Management from Northumbria University, earned between 2010 and 2013.