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Simi Bhat has extensive experience in customer service and quality management within the electronics industry, having worked at Samsung Electronics since April 2010 in various managerial roles, including General Manager Customer Service and Deputy General Manager. Simi's expertise encompasses strategic planning, SVC marketing, process innovation, and field quality management. Prior to this, Simi served as Assistant Manager-Customer Satisfaction at Samsung India Electronics from 2007 to 2010, focusing on field quality management and process innovation. Earlier roles include Reliability Engineer in Quality Assurance at Samsung Electronics and Engineer at Selec Controls Pvt. Ltd., with a foundational education in Electronics from Savitribai Phule Pune University.