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SAM Sensory and Consumer Research

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SAM is the leading international sensory and consumer research provider for product performance and design.


Our mission is to allow consumers a voice in the development of outstanding products that create memorable experiences across all industries.


MAKE YOUR CONSUMERS HAPPY!

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Ivan Tronconi
CEO and Managing Director

Ivan Tronconi

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Paolo Manfredi
Managing Director Italy
Patricia Silva
Managing Director Spain
Song Sheng
Managing Director China
Stéphane Clement
Managing Director France
Tracey Sanderson
Managing Director United Kingdom
Yvonne Taylor
Managing Director United Kingdom
Audrey Bell
Field Services Director
Eva Laparra
International Business Line Director
Gill Lunn
Client Services Director
Jane Randall
Research Director
Joshua Mesurolle
Research Director - Sensory
Kévin Thomas
Associate Research Director
Laura Martin
International Customer Excellence Director
Mark Lifton
Client Services Director
Nicola Stendhurst
Research Director
Peggy Delva
Research Director - Retail
Simon Hails
Client Services Director
Timothée Mazodier
Research Director - Consumer Research
Yann Roux
Research Director
Sebastian Gräper
International Research Director Qualitative And Co-creation