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Patricia Silva is currently the Managing Director at SAM Sensory and Consumer Research, overseeing company strategy and growth in Spain. With a background in sensory science and consumer behavior, Patricia has also worked as a postdoctoral researcher and project manager in various research projects related to food and beverages. Patricia holds a PhD in Sensory Science and Eating Behavior, a Master's degree in Consumer Behavior, and a degree in Food Engineering. Patricia's expertise lies in understanding consumer behavior and providing insights for product differentiation in the food and beverage industry.